Jeep Is Paying Pickup Owners $2,000 To Buy The Gladiator

Nov 22, 2019

Alex Bernstein, Senior Pricing Analyst-November 19, 2019

Jeep is resorting to an old tactic to sell its newest model. According to a bulletin sent to dealers, the brand has started sending out a $2,000 coupon to shoppers coming from a competitor. Known as a conquest bonus, the incentive marks the single largest discount we’ve seen to date on the 2020 Gladiator pickup.

Unlike traditional offers, the promo is a direct mail campaign involving a coupon sent electronically or via US Mail. In the habit of deleting promotional e-mails? You may want to think again. You could be missing out on the chance to score a deal on one of Jeep’s most popular models.
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