Jeep Gladiator Sells Out In Under 24 Hrs.
Jeep announced on Friday that it sold the entire run of 4,190 2020 Jeep Gladiator Launch Edition trucks on April 4. The process to order one began online, but after placing their order over the internet, buyers were connected to Jeep concierges over the phone. The number of available Launch Editions was a nod to the 419 area code of Toledo, where Jeep builds the Wrangler and Gladiator.
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The Gladiator Launch Edition is based on a fully loaded Gladiator Rubicon trim, which includes beefy off-road components, LED headlights, an 8.4-inch infotainment screen, a forward-facing camera for off-roading and a whole bevy of safety systems. Jeep then added unique bits like an aluminum tailgate badge, special 17-inch wheels wrapped in 33-inch all-terrain tires, leather seats with red accent stitching and special trim on the instrument panel. Buyers had the choice between a six-speed manual transmission or an eight-speed automatic.
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The Gladiator Launch Edition is based on a fully loaded Gladiator Rubicon trim, which includes beefy off-road components, LED headlights, an 8.4-inch infotainment screen, a forward-facing camera for off-roading and a whole bevy of safety systems. Jeep then added unique bits like an aluminum tailgate badge, special 17-inch wheels wrapped in 33-inch all-terrain tires, leather seats with red accent stitching and special trim on the instrument panel. Buyers had the choice between a six-speed manual transmission or an eight-speed automatic.
All that unique kit comes at a price, though. The Gladiator Launch Edition cost a lofty $60,815 plus $1,495 for destination. Considering even fully-loaded Gladiator Rubicons have a hard time breaking the $55,000 barrier, that’s a significant chunk of change. Nevertheless, they sold out in less than a day, showing just how deep Jeep’s die-hard fans’ pockets can be.
Front View of 2020 Jeep Gladiator.
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